Branding   |   Restaurant
In collaboration with SAWDUST Creative Agency  |  Primary Designer

George's is a hometown classic, located in Lowell Indiana. The goal behind creating this brand was to develop a new identity system that felt fresh compared to the old, outdated branding that was perviously being used. The client wanted to attract a younger audience, so naturally this brand evolved into something that felt different and exciting within the area— sure to catch the attention of their new target market.
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